New “The ‘10 Unleashed” campaign encourages car enthusiasts to submit their Mustang dream experience

As part of the 45th anniversary celebration and in conjunction with the launch of the 2010 Ford Mustang launch, consumers have the chance to awaken their inner Mustang side and live out their ultimate Mustang experience.

How can consumers get a chance to turn their once-in-a-lifetime dream into exciting reality? By going to Ford’s “The ‘Unleashed” site at www.the2010Mustang.com and answering the question “If you could unleash your Mustang side, how would you do it?” in 250 words or less.

Only six dream experiences will be unleashed and the written submissions will be judged based on creativity, uniqueness and execution of idea, with winning submissions being selected every few weeks. The contest is open until August 15, 2009.

Quotes

“During its 45 years, Mustang has touched people’s lives in so many different ways, and we’ve enjoyed hearing those stories leading up to the introduction of the new 2010 Mustang. Now, it’s time to look forward and create new stories to fill the next chapter in the history book of America’s favorite muscle car.” – Allison Revier, Ford Mustang Brand Manager